'“Never in the field of human conflict, was so much owed, by so many – to so few.”
Winston Churchill’s tribute to the sacrifice and valour of the Royal Air Force during WWII are the perfect starting point for our animation. The nostalgia and pride people feel for RAF servicemen and women from yesteryear up to the present day is – like WInston – not to be underestimated.
In our legacy ad we wanted to bring together past and present sacrifices by telling the story of just two RAF veterans. To do this in film would have been far too costly for our limited budget, but with animation we were able to bring all the drama to the screen while allowing us to creatively transition from the past to the present field of combat.
Through the film, social posts, and a free legacy guide and art print signed by a WWII spitfire pilot and taken from an animation still – the response far exceeded it’s target, driving 465 enquiries from a limited TV airing, and generating 585 leads from the social posts. MC&C – our media partner – said this is the best cost-per-acquisition they have ever seen in their agency for a legacy campaign.
Agency: Arthur