CV

Date of birth: 4th April 1971
Place of birth: Derby, England
Education and Qualifications:- 5 O’ Levels

Career Details:

July 2019 – Present:
Freelance Art Director, London
Agencies worked with: VCCP, Zinc Network, On Agency, Ave Design, Cherry Tiger and direct to clients.
Clients: Cats Protection, Canal & River Trust, Lebanese Government, Four Paws, CPRE, FareShare, The Royal British Legion, Macmillan Cancer Support, Freedom From Torture.

July 2019 – Present:
Creative Partner, Rogue Creative
Rogue Creative is a broadening of the freelance offering to include working directly with charities and NGOs who might not otherwise be able to afford agency-quality creative work. Working with my writing partner Robbie Rae, we cover the strategy, the ideas, the copy, the design and the production.

Since starting up, we have won a pitch to work with the RAF Benevolent Fund to create new community fundraising materials. We work with Toybox – a charity dedicated to helping street children around the world – helping to create propositions and fundraising materials. We’ve also been creating TV and social film for Shelter, RVS, Guide Dogs and Alzheimer's Society with our production partner during Covid-19.

Most recently, we won a competitive pitch against five agencies to create a new positioning and engagement campaign for Barts Charity. This work is now on this site, with more to follow.

January 2018 – June 2019:
Creative Director, Arthur, London
Working across all charity and one or two financial clients, overseeing all fundraising work through DM, digital and social to ensure creative quality and effectiveness. Arthur – being a small creative-led agency – enabled me to do some great film work and support that work through broader and more substantial online journeys and campaigns. I played a large part in winning their joint largest client in RSPCA among others.
Clients: RSPCA, M&G Investments, Save the Children, WaterAid, Barnardo’s.


May 2015 – January 2018:
Senior Art Director, Arthur, London
(see above)


August 2013 – May 2015:
Creative Director, Bluefrog, London
As sole creative director I oversaw all work and managed much of the work allocation. Along with producing many concepts and campaigns in my other role as Art Director. Bluefrog may not be known as a particularly creative shop, but they are highly creative in the areas of supporter relationship and getting supporters wedded to their chosen cause through detailed engagement and storytelling.
Clients: UNHCR, Marie Curie, International HIV/AIDS Alliance, Greenpeace, National Trust

May 2012 – August 2013:
Freelance Art Director, London
Agencies worked with: Arthur, The Good Agency, Citizen
Clients (working directly): Amnesty International, Farm Africa, Birmingham Children’s Hospital.

November 2008 – April 2012:
Head of Art Direction, Whitewater, London
Employed to lead the creative, freshen up the work, and get more projects working online. I helped the agency shift it’s perception with clients from being a traditional charity DM shop, to a genuinely creative agency across print, experiential and online.
Clients: NSPCC, RNLI, RSPCA, Method, MS Society, Save the Children, RSPB, WaterAid.

September 2003 – September 2008:
Senior Art Director/Creative Head, Bluefrog, London
Working on some of the world’s leading charities and development agencies in the media of direct marketing (60%), email and web work (30%) and direct response press and TV (10%).
Clients: CARE International, Amnesty International, Oxfam, ActionAid, UNICEF, ChildLine, NSPCC, Barnardo’s, Greenpeace, Scope, Sense.

August 2001 – July 2002:
Freelance Art Director, London
Agencies worked at and a brief description of the work:
GA Design, London: Highly conceptual annual report design for international financial organisations.
Teamspirit, London: DM, press and trade press work for clients including: Schroeders, UBS, AMP Pearl, and Standard Life.
Blown, London: Contemporary design, art direction and illustration for music promotions including posters, emails, flyers, CD cover design and launch packages for the music and nightlife industry.
Black Cat, London: Working on Bombay Sapphire Gin (DM, sales promotion, art and music event experiential), the work proved to be a great success and gained the agency lots of work for the brand.

1996 – June 2001:
Art Director, Smith Bundy & Partners/Carlson, London:
Work covered a wide range of media including direct mail, sales promotion, press ads, TV and brochure work. Gained national and international awards with direct marketing work for WWF and HSBC.
Clients: HSBC, Royal Bank of Scotland, KLM, British Airways, Eurostar, Thomas Cook, Citroën, UNICEF, WWF, ChildLine.

1993 – 1996:
Art Director, Sapient Nitro (formerly Finex Communications):
Kept very busy on countless new business pitches with an intense workload across a broad spectrum of industry sectors. Lots of concepts and art direction for press, DM, experiential, branding and web projects.
Clients: Rolls Royce/Bentley, Hewlett Packard, Microsoft, BT, Fidelity Investments.

1989 – 99:
Designer/Illustrator/Graffiti Artist:
Commissioned (and non-commissioned) art on walls, posters, vehicles, flyers and merchandise.