Leave the world with water.
That was the previous line I came up with for WaterAid 10 years ago and – until recently – was still running as their legacy strapline. When the work came up for pitch at Arthur, I couldn’t wait to bring some real energy to the product along with a simple positive statement that you can stand up for and be part of.
This is one of the ideas that won the pitch, it came about after I realised ‘H20’ could be dropped into many of the words relevant to life beginning in communities where having access to clean water can bring SCH2OOLS, LIVELIH2OODS and H2OPE
Agency: Arthur