Dementia UK provides specialist dementia support for families through its Admiral Nurse service, the only national service of this kind.
This 3 minute film aimed to raise awareness of the valuable service and to drive an increase in the number of commissioned nurses across the UK. ‘Together Again’, brings to life how, in the face of this isolating condition, Admiral Nurses can help families reconnect for precious moments together.
The campaign ran across digital and social media channels and was supported by a 30” radio ad. This film alone drove an 805% increase in views of Dementia UK’s online information pages, and was shortlisted in the 2018 Cannes Lions, won gold for best original music at Kinsale and a bronze at the Berlin Ciclope for best film under 50k.
Agency: Arthur