Most of us think the RSPCA just rescue kittens stuck up chimneys, but they also run a number of community programmes to teach kids – many from disadvantaged backgrounds – about animal welfare and caring for wildlife. They believe that by fostering kindness and compassion in children towards all animals, they can create a future that is truly kinder to animals.
What the organization needed was a way to present these programmes to their high-value donors, under one unifying prevention strategy while living within the new brand position of ‘It takes all of us to create a world that’s kinder to animals’.
I named the project, and designed/art directed the work.
Agency: Arthur