Our objective was to give a rich and personal year-long experience to new supporters of UNHCR.
We wanted to take them to Za’atari Refugee Camp in Jordan, introduce them to the syrian families who are living there, share their stories, and show supporters the impact their help is having through seven basic provisions for survival during a families time on the camp – REGISTRATION, SHELTER, WATER, EDUCATION, MEDICINE, FOOD and a final THANK YOU for the supporters at the end of their year of providing these vital supplies.
We flew a writer and photographer over to the camp for four days of gathering a year’s worth of content – case study videos, still photos, sound, and – of course – the homepage 360 degree shot which we took from the roof of a land rover. This content then appeared across the 360 camp view and new areas of the site unlocked every two months and each time a new provision was introduced.
The campaign was supported with very simple mailings to say thank you for the WATER or MEDICINES etc, provided in the last two months, and to deliver the positive ‘big picture’ results of their continued support.
Agency: Bluefrog Fundraising