Our aim was to raise awareness, raise money, and raise more than an eyebrow or two on Valentine’s Day in this refreshing attempt to put the issue of HIV/AIDS and safe sex back at the forefront of people's minds.
A limited post-11pm showing on Channel 4 and over 250k YouTube views directing traffic to the website, where a £20 box of bedroom delights for you and yours awaited with most of the proceeds going to sex education in deprived communities globally. Tweets from Steven Fry, Paloma Faith and Stuart Broad helped things along on the PR front. As the campaign slogan said ‘Doing Good Never Felt Like This Before’.
The production company – Toast – entered the film for a British Arrow Award and was nominated. For my agency, I was the Creative Director, Art Director and designer for the entire campaign. For my sins, I’m the one yelping in the fox outfit. Blink and you’ll – thankfully – miss it.
Agency: Bluefrog Fundraising