The problem almost every charity faces is how to keep the supporters – supporting. Many people who sign up on the street go home and cancel their direct debits within days. I believe it’s because they don’t just feel they’ve been strong-armed by over zealous selling, but because there isn’t anything in the relationship for them to look forward to other than the intitial feelgood they now don’t feel.
In light of this, I produced this year-long engagement piece for WWF. Inviting the public to become virtual tiger rangers through their own unique online 360 degree live jungle landscape. To keep the new supporters returning to this space they are alerted monthly via SMS and email to new areas they’re unlocking within their landscape. With recent camera-trap videos, more tiger traps found and cleared, and an occasional rank promotion for their collected achievements in the fight against the tiger poachers.
Agency: Arthur